Leverage the situation.
In 2009 my roommate, Daniel Goetz, and I were both student entrepreneurs attending the University of Texas. We were trying to build businesses that required savvy and connections beyond our limited years. Saying we were woefully ignorant seems an understatement in hindsight, but at the time we acknowledged this state of naiveté and relished in it.
We were free from convention.
Dan founded GoodPop from our living room, where we hosted more refurbished freezers over the course of the year than...