I’m getting closer to having Angel Strata become a reality. After the logo is finalized, work will begin on the first release of tees and the necklace I have planned.
The logo is very symbolic towards the name and the idea behind Angel Strata. The reason I wanted to start Angel Strata is to give people a chance at life they otherwise would not have had, and to help heal the world; both literally and metaphorically speaking.
The tree symbolizes this life-giving aspect of the brand, and the round shape represents Earth. Moving upward from the bottom, you see the tree rooted firmly in the ground; then the clouds higher up, going through the sky, wrapping themselves around the world; and finally into the highest stratum in the sky, the stars—abstractly speaking, the heavens, or ‘angel strata.’
Previous logo version.
Tell me what you think! Is it powerful enough as a logo? Are there any changes you would prefer to see made?
Comments (2)
Looks great! Put the text of the design on the back though, and leave the design purely on the front.
Hopefully it’s obvious this isn’t the final version. I have a lot of work to do in Illustrator combining things and simplifying the complexity of the shape. Right now there are too many joints which make the tree and clouds look a bit jagged.