“We miss you” marketing

So I wake up to a beautiful day with perfect weather and a minimal workload in front of me. It’s amazing, I’m enjoying it. Then I open my email to see the subject “iStockPhoto.com - We miss you.” Naturally, I laugh and open it, curious to see what iStockPhoto has to say: — Read More »

If you’re reading this, you’re lucky

The Lucky Factor

The Luck Factor

If you are reading this blog post, you are most likely more “lucky” than your average person. I’ll explain why, with the help of research done by Richard Wiseman as he reveals in his book The Luck Factor and recent article published in Telegraph from the UK.

According to Wiseman, “unlucky” people are not more naturally inclined to have bad things happen to them, just as “lucky” people don’t just magically have more great things happen. It may seem that way, but it all boils down to social conditioning and your attitude. — Read More »

The cost of good design

Today I learned the cost of good design.

Every designer strives to take the complexities of a solid design and make them manageable for the client, to make the resource files for a client’s brand so simple to edit that the client could even do it on his or her own. Be it designing everything so they can create new packaging with just 2-3 clicks or designing a t-shirt in 5 minutes.

Right? — Read More »