I figured I could use whatever brand equity I have to show the world Carlo’s—my old partner—new site Any Lucky Day. Carlo’s a really straightforward hard-working guy, which I think is why out partnership worked out as well as it did back when we released FriendFleet and FriendFury (the “competition” to FriendFleet; ended up generating more subscriptions).

Get lucky.

Anyway, Any Lucky Day is a cool gadget giveaway site. The principle is akin to Woot.com in that there will be one item a day. But the similarity ends there. Carlo is looking to allow one company per day to ponsor the giveaway once there are enough users. To win the prize, you just need to enter a comment on the day’s post (only one post counts, for all the cheating scum such as myself) and a winner will be randomly selected.

Here’s the official press release:

A new website has launched called www.anyluckyday.com which promises to hold contests giving away some of the coolest gadgets available today, for free! Their goal is to start out with weekly contests in order to build a user base, then to switch to daily contests. In order to participate in the contests, you must be a registered member of the site. To qualify for a chance to win, all you have to do is make a comment on the contest blog post, its that simple! At the end of each contest, a winner will be randomly selected from the comments section and they will receive their prize. The site currently requires a membership to access the content and make comments, however, if you link to www.anyluckyday.com in your blog/twitter and submit that link to anyluckyday@gmail.com, they will personally send you a promo code for a free account. So what are you waiting for, it could be your lucky day.

I’ve already signed up. So far the site is funded from his own pocket, so I’m trying to help Carlo get members who are interested in playing the game of chance at winning free stuff. Naturally I have a few suggestions for creating a more (much more) viral twist that will help the site spread its wings:

• Instead of only getting points in the drawing pool by responding with a comment, give additional points in the pool if people blog about the daily item or tweet about it via Twitter, like I just did. Incentivized marketing that is easy to do.
• Go to a dying old car company and see if he can snag a car that would otherwise rust to death some Detroit lot to give away as a crazy PR gimmick for the company and a way to open his site’s doors to bigger contest items that would create a frenzy. The first point would magnify this 11ty-fold. Yes, 11ty is a number.
• Contact all the competition of companies who have sponsored a giveaway and let them know that their competition is one-upping them and they should get on the ball and sponsor an even better giveaway.
• Be the face of the site. People like feeling like they’re working with a person who had a fun idea rather than visiting some mysterious site that gives stuff away. Instead of being Any Lucky Day, it’s Carlo’s giveaway site. Instead of some automated email, users should get a personalized message saying ,”thanks for signing up. I see you’re from Chicago, I went there a few weeks ago and blah blah.” Making it personal will do a lot for this site, or any site for that matter.

Sign up using the code “lucky day” to enter for this week’s iPod Nano. Nanu nanu.