I was reading a “Top 10″ blog entry about getting your startup noticed and point #4 really encouraged me to think about most sites and how horribly their logos are embedded:

Your Logo- I cannot stress the importance of having your logo available in an easy-to-embed format. If I’m checking out a startup, I always want to include their logo in the post. If I can simply right click on your logo and paste it into my post as an image reference, I will do it in a heartbeat. And as a startup, isn’t that what you want?

The first thing that came to mind that I can easily apply to all of my sites immediately would be to use large, simple, and crisp PNG files for my logos instead of JPG files that often conflict with a blog’s background color, were they to take my logo to place in their post about my site. One problem might be in browser compatibility, most notably in IE6. Here is a solution to that; the first one in Google searching for “PNG in IE6.”

2 Advanced

An even better solution is to devote a small section of your site to the media and press, giving them all the tools necessary to cover you with the style you most certainly deserve. I recall the design firms Web Agent 007 and 2 Advanced having media kits available on their sites, but ‘WA007′ as they’ve become known must have taken theirs down or made it hard to find it; a side note: Don’t make your media kit hard to find. While you’re at it, feel free to use 2 Advanced’s as inspiration. Well done guys.

So there you have it. Two easy ideas you can implement onto your site immediately to make spreading the word that much easier and that much better looking. Do you have an excuse not to use one of these ideas?

Do you think it’s important to have an easily-distributed logo? Do you have a better solution? Let me know in the comments below.